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"People do not buy goods and services. They buy relations stories and magic."
- Seth Godin



  • Supported Nykaa India’s premier beauty e commerce portal in the initial stage for Strategy / Senior level recruitment and Retail expansion – Closely worked with the founder and the team

  • Conceived / developed and managed Parcos – India’s first and widest (50+ stores) perfumery retail brand across 13 Indian cities managing a 100 crore + turnover.

  • Started Tarz Distribution India Pvt Ltd, Distributors of Dior & other popular brands in India

  • Distributed high end / Luxe L’Oréal perfumes in Dubai for 7+ years

  • Initiated the start of HFX – 1st co-branded L’OREAL Saloon in India using Colour bar as a marketing tool.


Travel Retail (Pioneered and set up the Travel Retail business in India)

  • India’s first Private Duty Fee chain – Flemingo was set up by SK. 1st Pvt Duty Free License obtained at Trivandrum. Set up stores at Airports / Sea Ports and Border Shops in India

  • India’s first Joint Venture in Travel Retail domain between Shoppers Stop and The Nuance Group (Zurich) was started by SK

  • Innovative Travel Retail ventures have been initiated at Private / Green field airports in Mumbai / Delhi / Bengaluru / Hyderabad and a few AAI airports

  • Set up Duty Free Business  in  Sri  Lanka  for  Flemingo  by  forming  2  JV’s  with  Public  sector enterprises. Explored Duty Free Business in Africa & Middle East for Flemingo.

  • Know the who’s who at all levels within the Travel Retail domain in India & abroad


Lifestyle & Luxury

  • Set up the Damas operations in India & started the retail ventures for the Gitanjali Group (Ddamas / Nakshatra).

  • Proposed / Discussed / Negotiated the award of a master franchise agreement with Tiffany – USA.

  • Proposed / Researched / Prepared the groundwork for the entry strategy of Saks Fifth Avenue – USA in India.


Overseas Clients

Indian Clients


Being a creative person, I prefer the world around me to be more creative, What I love about Shashi is he is an absolute strong believer of creative product and values what creatively can do to our business, he carries a strong intuitive gut and always witnessed his unique point of view / approach towards whatever big, small things he does, always vocal about what he feels.


Passion is something that cannot be thought or borrowed, one need to have it within, have always seen Shashi seamlessly getting involved in thing he loves with great passionate and unbelievable energies, so much that I really feel jealous of him 😊


Some of the projects I have done with Shashi have seen his hands on approach, he doesn’t mind dirtying his hand as he gets real kick out of such acts.

Being in the business for over 3.5 decades has helped with a solid grip as in who we are and where we are headed, A very young by heart and always open for collaborations”


Santosh Padhi (Paddy) 

Chief Creative Officer Wieden + Kennedy (India)

Ex Founder & Ex Chief Creative Officer of Taproot Dentsu

We started working with Shashi when we were signing a shareholders agreement with Shoppers Stop. He was the 1st travel retail professional we worked with in starting domestic and duty-free business in India and has played a key role in ensuring award of various contracts to the JV.  


We worked with him for 2 years in kick starting Travel Retail in India especially in getting the duty-free licenses. I am also aware of his contribution to Flemingo in starting the 1st private duty-free chain in India and Sri Lanka. 


I wish to recommend his experience / business development skills to any one assessing Travel Retail in India and neighbouring Countries, I wish him the very best for his future 






Carlo Bernasconi

Former Member of the Executive Management Board The Nuance Group AG

Former Director and Board Member Flemingo International Ltd

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