"The future of retail is the integration of Internet and digital services with the retail network"

- Charles Dunstone

Untitled design-3.png

About Us

Consultants in Retail Management Pvt Ltd (CRM) are Primarily "Retail Concept Creators".


As a secondary service we also provide solutions for operating retail business. 

CRM Conceives, Develops & Manages innovative retail concepts tailor made for the Indian customer 


We also mentor and support incubation of ideas conceived by start ups 

Chief Mentor Profile - Shashi Kapur

35 + years of experience in India & Abroad in Beauty, Travel Retail & Fashion.

Worked with MNC’s – L’Oréal & Xerox and Middle East companies like The Chalhoub Group, Flemingo, Kanoo Group. 

Exposed to varied professional roles – CEO, Adviser, Entrepreneur.

Shashi's Passport snap.JPG


Concept Creation


D2C Brands

Lifestyle & Luxury

Travel Retail

Untitled design.jpg
Untitled design-4.jpg
Untitled design-3.jpg
Untitled design-5.jpg
Untitled design-6.jpg

After supporting a few international and national brands; CRM is now ready with a reservoir of concepts /  ideas and business plans for the Indian market.

Complete service from concept / outsourced manufacturing / branding / distribution / online and offline retail.

Mentorship at all stages. 

We can support in the concept creation / develop the brand and manage (handhold) brands in India at any  stage of market development.

End to End offerings to start and build a company / division in the Travel Retail sector.


Being a creative person, I prefer the world around me to be more creative, What I love about Shashi is he is an absolute strong believer of creative product and values what creatively can do to our business, he carries a strong intuitive gut and always witnessed his unique point of view / approach towards whatever big, small things he does, always vocal about what he feels.


Passion is something that cannot be thought or borrowed, one need to have it within, have always seen Shashi seamlessly getting involved in thing he loves with great passionate and unbelievable energies, so much that I really feel jealous of him 😊


Some of the projects I have done with Shashi have seen his hands on approach, he doesn’t mind dirtying his hand as he gets real kick out of such acts.

Being in the business for over 3.5 decades has helped with a solid grip as in who we are and where we are headed, A very young by heart and always open for collaborations”


Santosh Padhi (Paddy) 

Chief Creative Officer Wieden + Kennedy (India)

Ex Founder & Ex Chief Creative Officer of Taproot Dentsu

We started working with Shashi when we were signing a shareholders agreement with Shoppers Stop. He was the 1st travel retail professional we worked with in starting domestic and duty-free business in India and has played a key role in ensuring award of various contracts to the JV.  


We worked with him for 2 years in kick starting Travel Retail in India especially in getting the duty-free licenses. I am also aware of his contribution to Flemingo in starting the 1st private duty-free chain in India and Sri Lanka. 


I wish to recommend his experience / business development skills to any one assessing Travel Retail in India and neighbouring Countries, I wish him the very best for his future 


Carlo Bernasconi

Former Member of the Executive Management Board The Nuance Group AG

(Now part of Dufry)

Former Director and Board Member Flemingo International Ltd

Our Clients